ColorProof Signature Blonde Violet Shampoo keeps your blonde looking like you just left the salon. Rich violet pigments cancel out brassy and yellow tones as it cleanses, so blonde, grey, and highlighted hair looks brighter and cooler. The formula adds moisture too, keeping hair soft and shiny while it protects your color.

Benefits

• Neutralizes unwanted brassiness.
• Enhances the brightness and clarity of blonde tones.
• Deeply hydrates and nourishes each strand.
• Improves manageability, softness, and shine.
• Provides heat and UV protection.

Features

• Infused with violet pigments.
• Ultra-rich, creamy formula.

How to Use

Work into wet hair and lather. For light toning, rinse right away. For more brass control, leave on 2 to 5 minutes, then rinse well. Use it one to three times a week or as needed, switching with your regular shampoo.

A purple toning shampoo that cancels brassy and yellow tones and brightens blonde, grey, and highlighted hair while it cleanses.